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Tabseeta is an Egyptian direct-installment retailer for electronics and home appliances, headquartered in Heliopolis, Cairo. It is the digital arm of ElSherouk, a family-owned business established in 1991 and one of the first companies in Egypt to sell electronics on installments. Tabseeta brings that decades-long installment expertise online at tabseeta.com, letting customers buy mobiles, laptops, televisions, air conditioners, refrigerators, washing machines, and other appliances and pay in fixed monthly installments.

Who we are

Founded in 1991, ElSherouk built its reputation selling electronics on installments to Egyptian families. Tabseeta is its e-commerce platform, created to offer the same trusted, in-house installment experience with the convenience of online shopping. As a family-owned business with deep roots in Egypt's electronics market, Tabseeta finances its customers directly rather than relying on banks or outside lenders.

What makes Tabseeta different

• Direct financing: Tabseeta finances every purchase itself — there are no banks and no third-party financing providers involved.
• No down payment required: A down payment is optional and only serves to lower your monthly installment.
• No hidden or administrative fees: The total is agreed upfront and stays fixed.
• Flexible terms: Installment plans of up to 36 months.
• Fast approval: Usually within 3 working days of submitting your application and documents.
• 100% original products with a best-price guarantee.

How it works

Choose your products on tabseeta.com, apply online in minutes, get approved (usually within 3 working days), then receive your delivery and pay monthly. To apply you need your National ID, your guarantor's National ID, and proof of residency such as an electricity or water bill.

Where we operate

Tabseeta is based in Heliopolis, Cairo, and delivers to most areas across Cairo, typically within 3 working days. Delivery availability is confirmed on approval.

Visit or contact us

Address: El-Sayed El-Merghany Street, Almazah, Heliopolis, Cairo Governorate 11341, Egypt.
Phone: +20 121 1919136
Website: tabseeta.com