About Tabseeta
Tabseeta is an Egyptian direct-installment retailer for electronics and home appliances, headquartered in Heliopolis, Cairo. It is the digital arm of ElSherouk, a family-owned business established in 1991 and one of the first companies in Egypt to sell electronics on installments. Tabseeta brings that decades-long installment expertise online at tabseeta.com, letting customers buy mobiles, laptops, televisions, air conditioners, refrigerators, washing machines, and other appliances and pay in fixed monthly installments.
Who we are
Founded in 1991, ElSherouk built its reputation selling electronics on installments to Egyptian families. Tabseeta is its e-commerce platform, created to offer the same trusted, in-house installment experience with the convenience of online shopping. As a family-owned business with deep roots in Egypt's electronics market, Tabseeta finances its customers directly rather than relying on banks or outside lenders.
What makes Tabseeta different
- Direct financing: Tabseeta finances every purchase itself — there are no banks and no third-party financing providers involved.
- No down payment required: A down payment is optional and only serves to lower your monthly installment.
- No hidden or administrative fees: The total is agreed upfront and stays fixed.
- Flexible terms: Installment plans of up to 36 months.
- Fast approval: Usually within 3 working days of submitting your application and documents.
- 100% original products with a best-price guarantee.
How it works
Choose your products on tabseeta.com, apply online in minutes, get approved (usually within 3 working days), then receive your delivery and pay monthly. To apply you need your National ID, your guarantor's National ID, and proof of residency such as an electricity or water bill.
Where we operate
Tabseeta is based in Heliopolis, Cairo, and delivers to most areas across Cairo, typically within 3 working days. Delivery availability is confirmed on approval.
Visit or contact us
Address: El-Sayed El-Merghany Street, Almazah, Heliopolis, Cairo Governorate 11341, Egypt.
Phone: +20 121 1919136
Website: tabseeta.com
Who Are We?
Founded in 1991, Tabseeta — the digital arm of ElSherouk — is a family-owned business with deep roots in Egypt’s electronics market. We come from decades of working directly with customers, understanding how people buy, what they struggle with, and what actually makes a difference.
That experience is what shaped Tabseeta. We took a traditional model, rebuilt it for a digital world, and focused on doing the fundamentals well: clear processes, realistic terms, and a service you can rely on.
Why We Stand Out
We’ve built a better buying experience by eliminating the usual friction:
No bank involvement: Buy directly from us, with no banking procedures.
Fully online: Apply, get approved, and manage everything digitally.
Fast approvals: Receive approval and delivery within three working days.
Flexible payments: Spread payments over installments for up to 36 months.
No down payment. No admin fees. No hidden costs.
Our Promise
We make essentials easier to own, on terms that make sense.
Whether you’re setting up a new home, upgrading what you rely on, or replacing an old or broken device...
We'll make sure you get what you need today and pay over time because some things shouldn't feel out of reach.
Where You Can Find Us
Headquarters: 129 Merghany Street, "7 Omarat square", Heliopolis, Cairo
E-mail: contact@tabseeta.com